Meat & Poultry
Checkoff-Funded Meat Demand Research at Kansas State University Reveals Consumer Protein Preferences and Purchase Patterns
The producer-funded national Beef Checkoff program has one primary goal: to continuously drive beef demand. To successfully work toward this goal, the Checkoff must first gauge beef’s current status in the protein marketplace by assessing consumer demand, views and preferences for not just beef, but for all proteins, including meat alternatives.... Read more
June 21, 2021 | 5 min to read