“The Beef Checkoff’s principal role is to successfully drive demand for beef. To accomplish that goal, we must engage with a broad range of consumers. That’s why the Checkoff is expanding its efforts and working to reach different consumer audience segments.” …
John Huston of Chicago, Illinois was honored with the Cattlemen’s Beef Board’s third annual Beef Checkoff Visionary Award during the General Session of the 2023 Cattle Industry Summer Business Meeting in San Diego, California. This award recognizes an individual in the beef industry who has demonstrated exemplary support of and commitment to the Checkoff’s goals and vision. …
Here in California, we try not to restrict grilling to a single season. After all, this is the place that gave the culinary world Tri-Tip! But we can’t deny that summer grilling holds a special place in our collective hearts. And when it’s beef on the grill, the sound of that sizzle is unmistakable. …
The farm to fork trend is everywhere and with summer grilling season approaching the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is sharing how raising sustainable beef and grilling up a juicy steak are closely connected. Celebrity Chef Lamar Moore and Rancher John Coleman Locke, owner of J.D. Hudgins Ranch, got together to talk more about sustainability and recipes. …
Remove one sense…sight. What does that do to your perception of the food? How do you perceive flavors and judge a meal if you can’t see it? That’s what more than 50 registered dietitians and other professionals in the nutrition world experienced when they attended “Shed New Light on Flavor,” a pre-conference workshop produced by the California Beef Council (CBC) in partnership with the National Cattlemen’s Beef Association (NCBA), and the Kansas and Nebraska Beef Councils. …
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