The Cattlemen’s Beef Board (CBB) will invest approximately $38 million into programs of beef promotion, research, consumer information, industry information, foreign marketing, and producer communications during fiscal 2024, subject to USDA approval. …
The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff, ensured that beef’s taste, versatility, and nutrient profile was well-represented throughout the 51st running of the Asics Falmouth Road Race, thanks to a partnership between the national Beef Checkoff and the South Dakota Beef Industry Council. The race’s health and fitness expo was hosted Thursday, August 17 – Saturday, August 19, 2023, with the race hosted on Sunday, August 20, 2023, in Falmouth, MA. …
“The Beef Checkoff’s principal role is to successfully drive demand for beef. To accomplish that goal, we must engage with a broad range of consumers. That’s why the Checkoff is expanding its efforts and working to reach different consumer audience segments.” …
John Huston of Chicago, Illinois was honored with the Cattlemen’s Beef Board’s third annual Beef Checkoff Visionary Award during the General Session of the 2023 Cattle Industry Summer Business Meeting in San Diego, California. This award recognizes an individual in the beef industry who has demonstrated exemplary support of and commitment to the Checkoff’s goals and vision. …
Here in California, we try not to restrict grilling to a single season. After all, this is the place that gave the culinary world Tri-Tip! But we can’t deny that summer grilling holds a special place in our collective hearts. And when it’s beef on the grill, the sound of that sizzle is unmistakable. …
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