Ranch to Table with a Twist
Recently, the California Beef Council (CBC) hosted eleven food, culinary, and lifestyle social media influencers to get a first-hand look at beef from the ranch level to the dining experience. Thes …
Beef Checkoff
Beef Promotion Operating Committee Approves Fiscal Year 2024 Checkoff Plan of Work
The Cattlemen’s Beef Board (CBB) will invest approximately $38 million into programs of beef promotion, research, consumer information, industry information, foreign marketing, and producer communications during fiscal 2024, subject to USDA approval. …
2023 Asics Falmouth Road Race Highlights Beef’s Nutritional Benefits as Part of an Active Lifestyle
The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff, ensured that beef’s taste, versatility, and nutrient profile was well-represented throughout the 51st running of the Asics Falmouth Road Race, thanks to a partnership between the national Beef Checkoff and the South Dakota Beef Industry Council. The race’s health and fitness expo was hosted Thursday, August 17 – Saturday, August 19, 2023, with the race hosted on Sunday, August 20, 2023, in Falmouth, MA. …
Checkoff-Funded Nutrition and Health Research Must Connect With New Consumer Audiences
“The Beef Checkoff’s principal role is to successfully drive demand for beef. To accomplish that goal, we must engage with a broad range of consumers. That’s why the Checkoff is expanding its efforts and working to reach different consumer audience segments.” …
Cattlemen’s Beef Board Presents John Huston with Beef Checkoff Visionary Award
John Huston of Chicago, Illinois was honored with the Cattlemen’s Beef Board’s third annual Beef Checkoff Visionary Award during the General Session of the 2023 Cattle Industry Summer Business Meeting in San Diego, California. This award recognizes an individual in the beef industry who has demonstrated exemplary support of and commitment to the Checkoff’s goals and vision. …
