Beef Checkoff

Kick Off Summer Grilling Season With National Beef Burger Day

May 29, 2024 The Beef Checkoff

With the weather heating up and cookouts on the horizon, grill master’s everywhere are sharpening their skills and preparing to kickoff summer with beef on the grill. In fact, most men (52%) and about a third of women (35%) consider the ability to properly grill beef to be a top five life skill.[1] The Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is celebrating National Beef Burger Day by sharing three juicy, burger recipes and tips to cook your burger to perfection. …

NorCal Dairy Tour Provides Beef and Dairy Nutrition and Sustainability Insights

May 14, 2024 California Beef Council (CBC)

Recently, the California Beef Council (CBC), in partnership with the Dairy Council of California, took 55 future healthcare professionals, students, educators, and school nutrition professionals to DeSnayer Dairy in Lodi, California to learn about and see firsthand the critical role dairy farms play in sustainable agriculture and supporting school nutrition programs. …

Northeast Beef Producers Gathered In Canandaiguia For Workshop

April 25, 2024 Northeast Beef Promotion Initiative

The workshop provided regional beef producers with insights surrounding consumer trends, the importance of the Northeast Beef Directory as a resource for consumers to locate beef producers selling direct to consumers, and more. Attendees had the opportunity to engage staff from the Cattlemen’s Beef Board during the Beef Checkoff Academy training, which taught producers about the basics of the Beef Checkoff, the Beef Checkoff funding process, and current Beef Checkoff funded projects. …

USDA Seeks Nominees for the Cattlemen’s Beef Promotion and Research Board

April 5, 2024 USDA AMS

The U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service (AMS) is seeking nominees for the Cattlemen’s Beef Promotion and Research Board to succeed 35 members with terms that expire in March 2025 who represent the following states and units. …

National Beef Quality Audit Continues to Pay Dividends for the Beef Industry

February 21, 2024 National Cattlemen's Beef Board

Established in 1991 and funded by the Beef Checkoff, the National Beef Quality Audit (NBQA) helps the beef industry discover what it needs to change to improve the perception of its products. Conducted every five years, the NBQA identifies what “quality” and “value” mean to different beef industry sectors and consumers. …