The U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service (AMS) is seeking nominees for the Cattlemen’s Beef Promotion and Research Board to succeed 35 members with terms that expire in March 2025 who represent the following states and units. …
Established in 1991 and funded by the Beef Checkoff, the National Beef Quality Audit (NBQA) helps the beef industry discover what it needs to change to improve the perception of its products. Conducted every five years, the NBQA identifies what “quality” and “value” mean to different beef industry sectors and consumers. …
“AFBFA’s efforts go beyond the On The Farm tours. They work with teachers across the country to integrate Checkoff-funded elementary, middle and high school beef curriculums into their lesson plans in multiple ways, like offering free resources, virtual workshops and so much more. By offering these well-rounded, immersive programs, the Beef Checkoff is giving hundreds of educators the knowledge and tools to effectively introduce students to beef production and the care and commitment beef producers dedicate to their herds.” …
Recently, the California Beef Council (CBC) hosted eleven food, culinary, and lifestyle social media influencers to get a first-hand look at beef from the ranch level to the dining experience. Thes …
The Cattlemen’s Beef Board (CBB) will invest approximately $38 million into programs of beef promotion, research, consumer information, industry information, foreign marketing, and producer communications during fiscal 2024, subject to USDA approval. …
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