Cattle producers Chuck Coffey, Jared Brackett and Hugh Sanburg Sanburg are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB). This officer team is responsible for guiding the national Beef Checkoff Program throughout 2019. …
Recent reports question beef’s role in a healthy, sustainable diet. Beef is healthier and more sustainable today than at any point in time. History and well-established research have consistently shown that practical, balanced dietary patterns grounded in science promote health and sustainability, not eliminating single foods, like beef. …
In 2018, retail beef demand has been strong! While that sounds good, what exactly does it mean? Is it because consumption has continued to increase since the tight supplies of 2015? Consumption has indeed been increasing, but this is only half the story…the other half is price. …
While it comes down to the customer’s personal preference, there are some general guidelines to follow when pairing beef and alcohol. The flavor of the dish should complement the flavor of the drink like a perfect seesaw. …
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