Ground Beef is beef’s most versatile item. Retailers sell multiple forms, pack sizes and types to meet a plethora of consumer needs and occasions – from a dinner of one to a celebration for many. Fitting most any appliance, cooking method, or cuisine type, Ground Beef is often quick and convenient, as well. No wonder it accounted for 40% of dollar sales and fully half of last year’s pound sales.1 …
Beef goes virtual as the iconic Beef. It’s What’s For Dinner. brand brings the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen with the official launch of Chuck Knows Beef, a new beef virtual assistant. Powered by Google Artificial Intelligence and developed in partnership with VMLY&R, a leading digital marketing agency, Chuck is the new virtual go-to expert on all things beef. …
For many consumers, their love affair with the great taste of beef is found in middle meats – cuts from the Rib, Loin and Sirloin.1 While Ground Beef, strips, cubes, end and minor primal cuts are also popular choices, consumer willingness to pay handsomely for the middle meat experience clearly confirms a special enthusiasm for these cuts. …
The national Beef Checkoff welcomed the opportunity to engage, on a local level, with the Pennsylvania Academy of Family Physicians (PAFP), helping sponsor their Annual Spring Meeting and CME Conference, March 7-10, in historic Gettysburg, PA. …
Year-end sales data has arrived and 2018 was an excellent year for beef at retail. Compared to 2017, monthly beef dollar sales were higher throughout the year and total beef sales increased 6.0% nationwide, on sharply higher volumes accompanied by stronger prices (see chart).1As noted previously, these positive factors combined to drive consumer demand for beef higher.2 …
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