Beef Checkoff

Students from Pennsylvania and the Northeast had the opportunity to virtually tour a beef feedlot on Wednesday, April 24th, learned more about beef marketing on Thursday, May 2nd and gained insight on the geographical difference of raising cattle on Friday, May 10th. The Pennsylvania Beef Council (PBC) and Northeast Beef Promotion Initiative, a subcontractor to the Beef Checkoff (NEBPI), through a partnership with Shift-ology Communications,hosted these one-of-a-kind learning experiences that turned classrooms into a virtual beef farms utilizing Zoom video conferencing technology. …

The North American Meat Institute, on behalf of the Beef Checkoff, today unveiled a new and improved consumer and industry-focused Veal Farm website that opens the barn doors to the on-farm practices of raising veal and what farmers do to ensure the well-being of the animals under their care. …

The Beef Checkoff hosted a comprehensive two-day training in Frederick, MD, with eight influencers from across the Northeast region. The group consisted of chefs, registered dietitians and lifestyle/food bloggers. These influencers are valuable members of the beef community, with the opportunity bring the positive beef story to their circles of influence every day. …