It isn’t every day one gets to watch butchers from the Northeast region charged with the task of breaking down a beef subprimal into salable cuts of beef to appeal to today’s beef consumers. On May 9, the 2019 Best BEEF Butcher Contest took place at the Penn State Meats Lab located right across the street from the iconic Beaver Stadium, home to the Penn State Nittany Lion football team located in State College, PA. …
The North American Meat Institute, on behalf of the Beef Checkoff, today unveiled a new consumer and industry-focused Veal Made Easy website that offers a simpler user experience, easy navigation and improved mobile performance.
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The Beef Checkoff hosted a comprehensive two-day training in Frederick, MD, with eight influencers from across the Northeast region. The group consisted of chefs, registered dietitians and lifestyle/food bloggers. These influencers are valuable members of the beef community, with the opportunity bring the positive beef story to their circles of influence every day. …
Ground Beef is beef’s most versatile item. Retailers sell multiple forms, pack sizes and types to meet a plethora of consumer needs and occasions – from a dinner of one to a celebration for many. Fitting most any appliance, cooking method, or cuisine type, Ground Beef is often quick and convenient, as well. No wonder it accounted for 40% of dollar sales and fully half of last year’s pound sales.1 …
Beef goes virtual as the iconic Beef. It’s What’s For Dinner. brand brings the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen with the official launch of Chuck Knows Beef, a new beef virtual assistant. Powered by Google Artificial Intelligence and developed in partnership with VMLY&R, a leading digital marketing agency, Chuck is the new virtual go-to expert on all things beef. …
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