It should be noted that 78% of consumers claim they plan to eat the same amount, or even more, quick service burgers in the future. But what about the 22% who plan on eating fewer burgers? Is there an opportunity to enhance the burger eating experience to maintain or grow market share? …
Seven food writers recently participated in a food and farm excursion to see first-hand how veal calves are raised. The North American Meat Institute, on behalf of the Beef Checkoff, hosted the tour which included visiting multiple veal farms in Pennsylvania and Indiana. …
Beef reigns. It brings in more dollars than any other item at retail (2.1% of total), while nearly 6.3% of baskets include beef.2 This makes beef a formidable revenue generator in its own right. Further, the average basket with beef is more than twice that of the typical ring ($85.70 vs. $41.33, respectively). …
How do shoppers’ choices vary by geography? Considering cuts, grinds, product type and quality grade, this article explores retail beef sales by the eight U.S. regions to uncover purchase patterns for beef. …
Summer is the season of grilling. To get in the spirit, the Mushroom Council and the North American Meat Institute, on behalf of the Beef Checkoff, are partnering for the 5th year on a retail grilling promotion encouraging individuals to pair veal and mushrooms while entering to win prizes. …
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