Beef reigns. It brings in more dollars than any other item at retail (2.1% of total), while nearly 6.3% of baskets include beef.2 This makes beef a formidable revenue generator in its own right. Further, the average basket with beef is more than twice that of the typical ring ($85.70 vs. $41.33, respectively). …
How do shoppers’ choices vary by geography? Considering cuts, grinds, product type and quality grade, this article explores retail beef sales by the eight U.S. regions to uncover purchase patterns for beef. …
Summer is the season of grilling. To get in the spirit, the Mushroom Council and the North American Meat Institute, on behalf of the Beef Checkoff, are partnering for the 5th year on a retail grilling promotion encouraging individuals to pair veal and mushrooms while entering to win prizes. …
Students from Pennsylvania and the Northeast had the opportunity to virtually tour a beef feedlot on Wednesday, April 24th, learned more about beef marketing on Thursday, May 2nd and gained insight on the geographical difference of raising cattle on Friday, May 10th. The Pennsylvania Beef Council (PBC) and Northeast Beef Promotion Initiative, a subcontractor to the Beef Checkoff (NEBPI), through a partnership with Shift-ology Communications,hosted these one-of-a-kind learning experiences that turned classrooms into a virtual beef farms utilizing Zoom video conferencing technology. …
The North American Meat Institute, on behalf of the Beef Checkoff, today unveiled a new and improved consumer and industry-focused Veal Farm website that opens the barn doors to the on-farm practices of raising veal and what farmers do to ensure the well-being of the animals under their care. …
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