Steaks are top of mind for consumers, in fact, 48% of consumers eat a steak on a weekly basis, according to research recently conducted by National Cattlemen’s Beef Association, a contractor to the Beef Checkoff. …
There seems to be a rash of articles and news pieces in ag media lately, focused on beef demand and its driving power and importance in everything from cattle prices to grocery store sales. The writers and experts all agree on this: the process of generating beef demand is like a well-primed pump. It provides the beef industry with the means to push our great product into the hands of hungry consumers the world over.
…
Those California shoppers looking to find a local resource for purchasing beef now have an online tool to navigate the process, thanks to the launch of the California Local Beef Directory. …
If you’re a restaurateur, chef, center-of-the-plate specialist or other professional in the foodservice community you already know about beef’s profit power and potential. But what if you had a single, downloadable resource in the palm of your hand that provided training, education, and assisted in increasing the profitability, versatility and crave-ability of beef in your business? …
The Cattlemen’s Beef Board (CBB) will invest approximately $ 39,380,000 into programs for beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2021, subject to USDA approval. …
© Copyright 2021 | Phoenix Media Network | All Rights Reserved | Terms of Service | Privacy Policy