Revised, Relaunched BEEFoodservice App Puts Beef’s Profit Power in the Palm of Your Hand

September 24, 2020 California Beef Council

If you’re a restaurateur, chef, center-of-the-plate specialist or other professional in the foodservice community you already know about beef’s profit power and potential. But what if you had a single, downloadable resource in the palm of your hand that provided training, education, and assisted in increasing the profitability, versatility and crave-ability of beef in your business?

Beef Promotion Operating Committee Approves Fiscal Year 2021 Checkoff Plan Of Work

September 15, 2020 Beef Checkoff

The Cattlemen’s Beef Board (CBB) will invest approximately $ 39,380,000 into programs for beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2021, subject to USDA approval.

Love Beef Tender: How Aging Affects Beef’s Tenderness

September 1, 2020 Beef Checkoff

Tenderness is one of the biggest influencers of consumer approval of beef. Since most consumers can differentiate between tough and tender beef, improving tenderness is a high priority for the beef industry. One of the best methods to do this is by aging beef. According to aging standards, muscles should age for a minimum of 14 days for optimal effect.

The Beef Burger: How to Describe This Menu Staple

August 19, 2020 Beef Checkoff

National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, recently conducted research on consumer preferences for burgers when dining out. Consumers’ own words highlight just how enticing burgers are for them.

#WienerWednesday Campaign Declared Most Viral Beef Campaign on TikTok

The 40 unique recipes and fun facts about hot dogs, shared on TikTok each #WienerWednesday in July, were viewed more than 27 million times, generating nearly 3.5 million likes and 15.8 million hashtag views, making it the most viral beef campaign ever organized on TikTok.