Even within the beef industry, it’s tempting to view the 35-year-old Checkoff with skepticism. But if you look at the many value-added ways it serves producers’ interests, you may come away with a different perspective. …
In a typical year, deli-prepared foods would account for the most sales in the deli department. As a result, focusing on deli-prepared is critical to retailers who are looking to revive the overall deli department. …
The Pennsylvania Beef Council (PBC) Board welcomed new board members and installed new executive team officers during their annual meeting which was held virtually over the ZOOM platform due to COVID-19 restrictions on December 16, 2020. …
The U.S. Department of Agriculture (USDA) announced the appointment of 28 members to serve on the Cattlemen’s Beef Promotion and Research Board. All appointed members will serve three-year terms beginning February 2021 and ending February 2024, with the exception of one Importer Unit appointee who will serve a one-year term. …
The holiday season is in the not so distant future. This time of year, shopping begins to ramp up and gatherings are top of mind, but with a year like no other, how will COVID-19 impact the holiday spirit? In an effort to understand this better the National Cattleman’s Beef Association, on behalf of the Beef Checkoff, launched a consumer survey with over 1,000 consumers to better understand how the 2020 holiday season may be different than any other year1. …
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