A New Look for the Northeast Beef Promotion Initiative, Yet the Same Loyal Brand

February 26, 2019 The Beef Checkoff Program

The Northeast Beef Promotion Initiative (NEBPI), a contractor to the Beef Checkoff, tasked with the education and promotion of beef and beef products in the Northeast region, is pleased to unveil an updated website.

Consumer Demand for High-Quality Beef is Strong and Growing

January 14, 2019 Beef Checkoff Program

Strong consumer beef demand is expected to continue into 2019, with the USDA predicting consumers in the United States will eat 8.9 percent more beef this year than in 2015.ii Much of beef’s demand is driven by ground beef and loin cuts, which are particularly popular with consumers at the grocery store.

Chuck Knows Beef, You Should Know Chuck

December 20, 2018 Beef Checkoff Program

Meet Chuck Knows Beef, the only all-knowing beef expert powered by Google Artificial Intelligence. He has the know-how of a rancher, the skills of a chef … and the sense of humor of, well … a dad.

PA Beef Council Annual Meeting Welcomes New Directors, Officers and New Technology

December 19, 2018 Beef Checkoff Program

The Pennsylvania Beef Council (PBC) Board welcomed four new directors during their annual meeting held on Wednesday, December 12, in Bedford. Newly elected to the council’s board include Harrison Hartman, dairy producer from Lancaster County; Duff George, beef producer from Cumberland County; Marty Yahner, beef producer from Cambria County; and Joe Beaman, foodservice representative from Deer Lakes School District.