Once the Beef Checkoff understands the ever-evolving consumer audience and what drives their decisions, contractors can develop and activate more informed beef marketing efforts and campaigns. …
Whether you’re rooting for Kansas City or Philadelphia, fans can agree on one thing – football season is better with beef. That’s why the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is sharing some fan favorite game day recipes ahead of kickoff. …
The Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, gathered some of the most popular food trends for 2025. As we kick off the year, it’s no surprise that many of the trends focus on fueling up for busy schedules. …
The Beef. It’s What’s For Dinner. brand (funded by the Beef Checkoff) is inspiring you to feature beef at your holiday gatherings by sharing three brand new small bite recipes your partygoers will love. …
The event took place at Sacramento’s celebrated Mulvaney’s B&L, where attendees enjoyed a thoughtfully curated dining experience featuring a seasonal menu crafted from locally sourced ingredients with an emphasis on California Grown fruits, vegetables, and tree nuts. Designed to encourage engagement, the evening featured collaborative discussions led from key leaders, including Karen Ross California Secretary of Agriculture and Kim Frinzell, Director of the Nutrition Services Division at the California Department of Education. …
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