Beef Checkoff

Grateful Grazing: A Journey Through California’s Harvest Brings Together School Nutrition and Agriculture Leaders

November 19, 2024 The Dairy Council of California

The event took place at Sacramento’s celebrated Mulvaney’s B&L, where attendees enjoyed a thoughtfully curated dining experience featuring a seasonal menu crafted from locally sourced ingredients with an emphasis on California Grown fruits, vegetables, and tree nuts. Designed to encourage engagement, the evening featured collaborative discussions led from key leaders, including Karen Ross California Secretary of Agriculture and Kim Frinzell, Director of the Nutrition Services Division at the California Department of Education. …

Make Weeknight Meals Easy for Back-to-School Season

August 13, 2024 National Cattlemen's Beef Association

The Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, has teamed up with three chefs to share convenient and versatile meal ideas that are sure to be family favorites and will help everyone ease back into the routine. …

Grill Gourmet Veal this Summer

July 10, 2024 Cattlemen's Beef Promotion and Research Board

Switch up your regular burger, chicken, and steak nightly recipes by adding our at home gourmet Veal recipes. Grilling season won’t last forever, so grab your ingredients and get to the grill. Don’t forget you can order Veal online right to your doorstep if you are having a hard time finding it at the local grocery. …

Kick Off Summer Grilling Season With National Beef Burger Day

May 29, 2024 The Beef Checkoff

With the weather heating up and cookouts on the horizon, grill master’s everywhere are sharpening their skills and preparing to kickoff summer with beef on the grill. In fact, most men (52%) and about a third of women (35%) consider the ability to properly grill beef to be a top five life skill.[1] The Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is celebrating National Beef Burger Day by sharing three juicy, burger recipes and tips to cook your burger to perfection. …

NorCal Dairy Tour Provides Beef and Dairy Nutrition and Sustainability Insights

May 14, 2024 California Beef Council (CBC)

Recently, the California Beef Council (CBC), in partnership with the Dairy Council of California, took 55 future healthcare professionals, students, educators, and school nutrition professionals to DeSnayer Dairy in Lodi, California to learn about and see firsthand the critical role dairy farms play in sustainable agriculture and supporting school nutrition programs. …