Let Beef Take Your Big Game Party to the Endzone

Whether you’re rooting for Kansas City or Philadelphia, fans can agree on one thing – football season is better with beef. That’s why the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is sharing some fan favorite game day recipes ahead of kickoff.

Top Food Trends of 2025 That Will Have You Choosing Beef

The Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, gathered some of the most popular food trends for 2025. As we kick off the year, it’s no surprise that many of the trends focus on fueling up for busy schedules.

‘Tis the Season of Entertaining with Beef

The Beef. It’s What’s For Dinner. brand (funded by the Beef Checkoff) is inspiring you to feature beef at your holiday gatherings by sharing three brand new small bite recipes your partygoers will love.

Grateful Grazing: A Journey Through California’s Harvest Brings Together School Nutrition and Agriculture Leaders

The event took place at Sacramento’s celebrated Mulvaney’s B&L, where attendees enjoyed a thoughtfully curated dining experience featuring a seasonal menu crafted from locally sourced ingredients with an emphasis on California Grown fruits, vegetables, and tree nuts. Designed to encourage engagement, the evening featured collaborative discussions led from key leaders, including Karen Ross California Secretary of Agriculture and Kim Frinzell, Director of the Nutrition Services Division at the California Department of Education.

Make Weeknight Meals Easy for Back-to-School Season

The Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, has teamed up with three chefs to share convenient and versatile meal ideas that are sure to be family favorites and will help everyone ease back into the routine.