Back-to-school

Rich’s Study Finds that Parents Seek Convenience, Health and Price as Families Shift to More At-Home Meal Solutions this School Year   

September 12, 2024 Rich Products Corporation

The survey, which polled parents of children ages 5-17, revealed consumers are shifting to more at-home meal occasions, prioritizing convenience, health and price when it comes to meal preparation. This presents an opportunity for retailers to make at-home meal preparation easier and more affordable for families, as schools across the country move back into session. …

BrightFresh Microgreens Partners with the Boys & Girls Clubs for Back-to-School Campaign

August 22, 2024 BrightFresh Microgreens

This initiative reflects BrightFresh®’s commitment to community support and promoting healthy eating habits among young people. With microgreens that boast 10 to 40 times more nutrient density than their full-grown counterparts, BrightFresh® makes it easier than ever to provide essential nutrition to children across San Diego and beyond. …

Food and Ag Influencers Come Together to ‘BEEF Up Back-To-School’ with the California Beef Council

August 21, 2024 The California Beef Council (CBC)

To help with returning to the back-to-school swing of things, the CBC is also providing a money-saving offer. Shoppers can save $2 on a $10 or more purchase of fresh beef by using the Checkout 51 mobile app or at Checkout51.com online. The offer is available in California only and ends at 11:59 p.m. on September 11. …

Top Strategies to Boost Your Back-to-School Floral Sales

August 20, 2024 Rio Roses/Equiflor

As summer ends and school bells start ringing, it’s time to think about the back-to-school season. Whether it’s for teachers, parents, students, or other school staff, flowers can make this time extra special for everyone involved. Let’s explore how florists can market their beautiful blooms for back-to-school! …

Real California Milk Kicks Off Back to School Season With Retail Campaign Focused on Mornings with California Dairy

August 14, 2024 The California Milk Advisory Board (CMAB)

The promotion, which runs August 5 through September 8, will be geotargeted around 1,170 California retail locations including Albertsons, Vons, Pavilions, Raley’s, Bel Air, Nob Hill, Bristol Farms, Cardenas Markets, Safeway, Smart & Final and Stater Bros. Markets. It will be supported with in-store media and shopper marketing activations. Integrated digital media will include banner ads and in-line recipe pairings throughout Chicory’s recipe network, Instacart promotions, targeted email blasts, influencer activations, sponsored social media posts, and targeted display banner ads. …