Dole Targets New Generations of Organic Banana and Pineapple Shoppers During National Organic Month in September

September 9, 2024 Dole Plc

The produce leader is working with key national and regional retailers to launch a series of social and digital trade and consumer programs touting Dole’s 25 years of leadership growing organic produce and developing retail programs that communicate the health, sustainability and fair trade benefits of organic bananas and pineapples. The digital, social and PR program launches this week in honor of September’s National Organic Month and continues through mid-October.

Value vs. Price: How Brands Can Appeal to Gen Z and Baby Boomers

September 3, 2024 8451

Even when accounting for sample size (which might impact quarterly results), the long-term trend indicates that Gen Z prioritizes low prices and overall value when choosing where to shop for groceries. Great promotions/sales and store loyalty/rewards programs have been less of a driving factor, but both are on an upward trajectory as of early 2024.

Gen Z vs. Baby Boomers: How Two Generations Shop Store Aisles

June 13, 2024 84.51°

Over the course of two years, 84.51°, the retail data science, insights, and media company helping Kroger and its partners create customer-centric shopper journeys, conducted research on how shoppers say they make their way through a grocery store.