New Avocado Ripeness Testing Method Proven Three Times More Accurate Than Industry Standard Method

June 27, 2023 Apeel

According to a recent study from the University of Illinois UrbanaChampaign’s Applied Research Institute, Apeel Sciences’ proprietary method of testing avocado ripeness is up to three times more accurate than current industry testing mechanisms. The durometer, pioneered for produce ripeness testing by the company, is an efficient and nondestructive alternative to testing avocado ripeness and is more consistent in testing ripe fruit, when compared to the existing method of using a penetrometer. 

Avocados From Mexico Announces Strategic Restructuring and Promotion of Key Executives to Drive Fresh Avocado Volume in Retail and Foodservice

March 3, 2023 Avocados From Mexico

Avocados From Mexico®, the no. 1 selling avocado brand in the U.S., has prioritized growing demand for in- and out-of-home fresh avocado consumption since its inception in 2013. With avocado imports continuing to climb, the brand is implementing a strategic restructure to enable sustained growth by aligning all demand-driving efforts – including Shopper, Trade, and Foodservice Marketing – under one Commercial Strategy department.

Now Available from Fresh Avenue: GoVerden Fresh Guacamole and Avocado Products

July 14, 2021 Fresh Avenue

With the ever-growing demand for quality avocado products, Fresh Avenue is excited to announce their newest offering: the GoVerden line of guacamole and avocado pulp for foodservice and retail.

¡Yo Quiero! Brands Launches 100% Real Mashed Avocado

June 22, 2021 ¡Yo Quiero! Brands

This hand-scooped, natural avocado is chunky and ready to top toast, salads, sandwiches or just eat straight out of the package.

Fall and Winter Holidays Drive Higher Avocado Sales

April 26, 2021 The Hass Avocado Board

The Hass Avocado Board’s recently published Q4 holiday retail report indicates that Halloween, Thanksgiving, Christmas, and New Year’s Eve all reached record-high volume and drove a combined 187 million units in retail sales.