Instacart Launches AI-Powered Universal Campaigns for Advertisers
With Universal Campaigns, advertisers can create one campaign with a single budget that automatically optimizes across multiple ad formats in real-time. This performance-driven approach allows brands to simply select their business objectives while Instacart’s technology handles the complex work of budget allocation and format optimization. Universal Campaigns uses advanced machine learning algorithms to continuously analyze performance data and automatically adjust the mix of formats including sponsored product and shoppable display ads. …
