A new twist on two favorites, WildTwist® is a blend of the Honeycrisp and Cripps Pink varieties. The result is a sweet apple with a hint of tartness and a satisfyingly juicy crunch that makes it perfect for snacking. According to Chris Sandwick, director of marketing at Hess Brother’s Fruit Co., the apple has already become a favorite of apple buyers across the country. …
Following the intense weather events that affected several countries in the Southern Hemisphere, the World Apple and Pear Association (WAPA) has released an update of the Southern Hemisphere apple and pear crop forecast that was …
Valentine’s Day wouldn’t be as sweet without making Pink Lady® apples a top promotional item for the loveliest day of the year. Stemilt’s marketing director, Brianna Shales, shares opportunities with retailers for bulk Pink Lady® apples and how to boost the variety’s momentum through multi-variety ad promotion. …
In November, Autumn Glory® apple hit the retail shelves for a record-shattering season start. Shipment volumes were at all-time highs, ranking Autumn Glory as number two in the Washington State “Other Variety” category according to the November shipment report. The week after Thanksgiving sported a whopping 104% growth over the previous year. …
This past year was an unusual year in the orchards. Difficult weather during both the bloom and harvest windows in Washington State had many growers worried about the crop. Thankfully, with some help from the beautiful summer weather that our region is known for, the 2022 apple crop ended up with excellent flavors and eating experiences, although the volume was a bit lower than usual. …
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