Valentine’s Day promotions are on the radar and Stemilt’s Pink Lady® apples should be a top promotion contender for the loveliest day of the year. Stemilt’s marketing director, Brianna Shales, explains that retailers should run multi-variety ads with this bright pink apple included in the lineup for maximum benefit. …
The umbrella of CMI Orchards’ owners and partners are leading the industry with their use of cutting-edge technology from the orchard to packing facilities. Adopted innovation delivers efficiency increases, enhancements to freshness and consistency in quality, and an ability to stay relevant at retail. …
Stemilt’s marketing director Brianna Shales and communications manager, Katie Harmon, start 2021 by analyzing the last 12 weeks of Nielsen retail scan data during Stemilt’s Fast Facts: The Cast video analysis. The data ending on December 26 reveals that apple dollars increase and volume is down slightly at the end of 2020, while the top four of the five apple varieties showed dollar gain. …
To provide consumers with a year round supply of high quality apples the fruit is stored with controlled atmosphere at low temperature. During storage fungal-caused decay may occur, resulting in losses. Hot water dipping of apple fruit was investigated as a viable alternative. …
The Washington Apple Education Foundation (WAEF) scholarship application is currently open and available to students raised in tree fruit industry families with plans to attend college in the fall of 2021. Annually, WAEF awards over $1 million in scholarships on behalf of Washington’s tree fruit growers, packers, shippers and suppliers to college-bound and college-enrolled students. …
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