BelleHarvest Celebrates Apple Harvest with Curious Pairings Event
BelleHarvest, a grower-owned distributor of fresh apples in Michigan celebrated National Apple Month with a Curious Pairings event in Grand Rapids, MI on Saturday, October 16. …
apples
RubyFrost Apples Are Back: Tart, Sweet, More Beautiful Than Ever
Ripe for the opportunity to continue making a name for itself in the competitive premium apple category, Crunch Time undertook a complete brand refresh for RubyFrost apples during its off-season. The overhaul includes an enhanced logo and branding retailers and consumers will begin seeing on packaging, promotional materials and beyond. …
Stemilt’s Nostalgia Marketing Golden Raves Campaign Huge Success
Stemilt’s dive into nostalgia marketing paid off during their most recent campaign around their signature variety, Rave® brand MN55 cultivar apples. The consumer-facing digital campaign designed to help consumer’s win gold was inspired by Roald Dahl’s fictional character Willy Wonka and the search for the golden ticket. …
Yes! Apples Launches Online Shop to Bring Consumers Apples Directly to Their Door
Consumers can now purchase specialty varieties that don’t have widespread distribution directly from Yes! Apples. Initial offerings include the Rave, SweeTango, Honeycrisp, Gala and SnapDragon varieties. More varieties will be added as they become available. …
SnapDragon Apples Are Back – And Crunchier Than Ever
Crunch Time Apple Growers, a New York State-based cooperative of 152 member growers, announced its largest anticipated crop volume of SnapDragon™ apples: 400,000 bushels, a 25 percent increase year-over-year. The sweet, crisp apples are ready to be packed and shipped, with the first apples hitting select produce aisles now, and wider distribution expected in Q4 2021 and Q1 2022. …
