apples

The New Year Brings Exciting Opportunities for Core Apple Varieties including Cosmic Crisp

January 18, 2022 Stemilt

Stemilt’s Fast Facts: The Cast is kicking off the new year with a brand-new episode featuring new faces. Stemilt marketing director, Brianna Shales, sits down with Tim Harrington to discuss the latest 12 weeks of Nielsen U.S. apple category data from October 9, 2021, through January 1, 2022. Shales and Harrington share how apple dollars are up due to inflation effects and offer promotion opportunities for Granny Smith, Cosmic Crisp®, Pink Lady®, and Fuji apple varieties.   …

Farm Fresh Direct Taps Walmart Produce Executive as Next CEO

January 18, 2022 Farm Fresh Direct

Farm Fresh Direct, a leading conventional and organic potato organization, has named Mike Hulett as the company’s new Chief Executive Officer. Hulett joins Farm Fresh Direct from Walmart where he was most recently Merchandising Director for Apples, Pears and Cherries. …

WAPA Releases First Apple and Pear Stock Figures of The Season

January 11, 2022 World Apple and Pear Association

WAPA, the World Apple and Pear Association, released today the first apple and pear stock figures of the season. The figures show that in Europe apple stocks increased by 6,8% compared to 2020 to reach 4,917,891 T, while pear stocks decreased by 27% to 656,438 T. In the USA, apple stocks as of 1 December 2021 stood at 1,909,045 T (-2,6% compared to 2020), while pear stocks reached 224,278 T (21,6% above 2020). WAPA will continue to publish the monthly stock figures on its website and social media channels for the rest of the season. …

WAPA Releases an Update of The Northern Hemisphere Apple and Pear Crop

December 27, 2021 WAPA ʹ World Apple and Pear Association

WAPA, the World Apple and Pear Association, released today the updated Northern Hemisphere Apple and Pear Crop Forecast. As crops have now been fully harvested since the first figures were released in August 2021, minor adjustments were made in different countries, although the new estimates are still in line with the original forecast. As the Northern Hemisphere season is getting into full swing, stocks depletion figures will be provided as well by the Association. To complete the review, the Southern Hemisphere crop 2021 was also updated.   …

CMI’s December CatStat Report Shows Key Sales Opportunities for Apples

December 24, 2021 CMI

A special CatStat® (category statistics) report looking at data from Nielson Answers®, total US for the 52-week period ending November 27, 2021, paints an opportune landscape for branded apple promotions as strong category builders. …