Don’t take your foot off the promotion pedal yet retailers, spring is the last chance to take advantage of big apple promotions before summer! Stemilt’s marketing director, Brianna Shales, explains the most important thing to remember is to have the right mix of apples in your store on full display to contribute to bottom line apple dollars. …
On the occasion of its Annual General Meeting, the World Apple and Pear Association (WAPA) has released the Southern Hemisphere apple and pear crop forecast for the upcoming season. According to the forecast, which consolidates the data from Argentina, Australia, Brazil, Chile, New Zealand, and South Africa, apple and pear production is estimated to decrease by 7% and 6% respectively in 2022 compared to the previous year. …
Showcasing their retail programs, BelleHarvest will have all PAWS on deck in booth 208, exhibiting their PAW Patrol packaging in partnership with Nickelodeon. BelleHarvest’s PAW Patrol branded apple pouches are packed with three kid-approved varieties – Gotta Fly Gala, Heroic Honeycrisp and Fired Up Fuji. Perfect for pups on the go! …
After quite the winter snowstorm in the northwest, we are back with another episode of Fast Facts: The Cast. Marketing director at Stemilt, Brianna Shales, meets with Stemilt merchandising manager, Tim Harrington, to discuss apple category performance data from Nielsen over the latest 12 weeks from November 7, 2021, to January 29, 2022. …
“We are still seeing growth in the apple and pear industry that can be attributed to the replanting of orchards that followed the drought the region had years previously. This along with the second great winter season replenishing all water reserves leaves South African growers with a very positive outlook for the 2022 season. ” …
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