Hollywood Goes Gaga for Envy Apples
If you’ve been following some of America’s favorite TV shows lately, chances are good you’ve also seen the nation’s best-selling premium apple* brand – Envy™ – had a starring role. …
apples
Stemilt Gears Up for Rave Apple Season and Encourages Retailers to do the Same
While summer stone fruit takes up grocery store shelves, Stemilt is gearing up for this year’s Rave® apple season and encouraging retailers to do the same. Stemilt’s Brianna Shales shares how Rave® apples will be a jumpstart to the apple category and will provide a special limited-time opportunity to boost apple dollars through volume. …
USApple Takes Up Call to End Costly Tariffs
The U.S. Apple Association today joined more than 40 agriculture and food groups to call for the elimination or reduction of U.S. tariffs being imposed on other countries that in turn are harming U.S. agriculture through retaliatory tariffs. In a letter sent to U.S. Trade Representative Katherine Tai, the groups said America’s agriculture communities are suffering with higher fuel, machinery and input costs due to the pandemic, supply chain disruptions, inflation and the war on Ukraine, and compounded by decreased market access. …
Opportunity Mapping for Horticultural Waste Streams
Approximately 74% of Canadian fruits and vegetables are wasted before they reach consumers for a myriad of reasons. To tackle this issue and help increase the industry’s environmental sustainability, Vineland Research and Innovation Centre (Vineland) examined underutilized waste streams for the top seven Canadian produce crops including potatoes, apples, field tomatoes, greenhouse tomatoes, greenhouse cucumbers, onions and carrots and identified the range of opportunities for managing these by-products. …
How Yes! Apples Uses Omnichannel Marketing to Reach and Educate Audiences
Yes! Apples, a fresh, consumer-first apple brand, approaches marketing a bit differently than many in the produce business. …