New varieties have been introduced to the market for decades. The latest bred varieties used to be put in the spotlight at trade fairs and open house days. If the grower then offered his new asset at the auction, the news quickly spread by word of mouth and within a short time everyone knew of the existence of this new flower or plant. …
Every day tens of thousands of plants are shipped to dozens of countries in and outside Europe. This involves tight planning and organization and good cooperation with organizations such as Naktuinbouw and forwarding agents. A shipment requires the right documents and good coordination, both internally and with the customer. This work takes place in the International Trade and Logistics department, which consists of two employees. …
The newest red pot Anthurium added to the assortment is called Micra®. As its name suggests, Micra is small, but its performance is BIG! This compact plant with red heart-shaped flowers is small but strong and both cold- and heat-tolerant. …
The new Anthurium cut flower Extase® has a fresh white-green colour combination that perfectly balances any arrangement or bouquet. That’s what makes this latest addition to the range so attractive. Meanwhile, the first young plants are now in production and will be auctioned in the Netherlands in the spring of 2022. …
Toine Overgaag, the owner of Westerlay Orchids, is originally from ‘s-Gravenzande in the Netherlands, where his grandfather grew tomatoes. In 1978, his father emigrated with his wife and four young children to Carpinteria in the USA. …
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