National Advertising Division Finds Certified Angus Beef’s “Best Practices” and “Highest Standards” Claims for Beef Quality Assurance Program Supported
NAD determined that Certified Angus Beef’s references to “best practices” and “highest standards” in the context of the challenged advertising do not convey the message that BQA represents the most superior level of care available for cattle in the beef industry and does not convey a message of objective superiority over all other standards. …