AFE Offers Floral Education Travel Grant for Arizona Retailers
Owners, managers, and employees of traditional retail florists with a brick and mortar storefront in Arizona are welcome and encouraged to apply. …
American Floral Endowment
AFE Friends of Floral Reception at SAF Convention
The American Floral Endowment (AFE) announces their upcoming Friends of Floral Reception in Phoenix, Arizona on Thursday, September 7th, from 6:00 – 7:30 pm, in conjunction with the SAF 2023 Annual Convention. …
Celebrating A United Industry – American Floral Endowment’s R.I.S.E. to Support Campaign Exceeds Goal
The American Floral Endowment (AFE) celebrates and thanks the many industry supporters, sponsors, and friends who contributed to this year’s annual fundraiser, R.I.S.E. to Support. Over $135,000 was raised in support of the floral industry through the Endowment’s 2023 Campaign. The success of the campaign shows how committed and united our industry is to ongoing progress, supporting future generations, education, and research. …
Memorial Tribute Established in Memory of Gene Willis
A memorial tribute honoring Gene Merrill Willis has been established through the American Floral Endowment (AFE) by Pete Garcia Company/Garcia Group. Gene M. Willis, 81, of Jamul, CA, passed away unexpectedly but peacefully in his home on March 22, 2023. He is most known by the industry through his career of work at San Diego Florist Supplies, Inc. …
Keeping Flowers Fresh: New AFE-Funded Research Exploring Alternatives to Ethylene Inhibitors
In the floriculture industry, ethylene’s effects can significantly reduce the quality and longevity of cut flowers during storage and transport. AFE-funded researchers at the University of Texas at Arlington have been hard at work trying to find a way to inhibit ethylene’s adverse effects, and recent discoveries may offer promising alternatives to the methods currently in use. …