The Endowment hosted its annual event & reception during the SAF Annual Convention in Phoenix, AZ on September 7, 2023. The evening was a celebration of the floral industry as a whole – recognizing supporters across all segments as well as announcing two new named funds, a new scholarship, the first-ever AFE Ambassador Awards, and more. …
The American Floral Endowment (AFE) depends on industry leadership, insights, and expertise to support research and programs that best serve all of floriculture. This September, AFE appointed three new Trustees to join the diverse group with representation across segments. …
The American Floral Endowment (AFE) is excited to announce the recipients of the inaugural AFE Ambassador Awards! The AFE Ambassador Award recognizes an individual, organization, or institution in the floral community for their exceptional leadership, advocacy, and devoted service to the Endowment’s mission. …
A memorial tribute has been established in memory of Andy C. Mast through the American Floral Endowment by the Mast Family and friends at Ednie Flower Bulb Company, Fredon, NJ. Andy Mast, owner of Andy Mast Greenhouses and industry pioneer, passed away on July 8th, 2023, at the age of 76. …
The American Floral Endowment (AFE) has awarded 22 students from 13 universities with scholarships, totaling $58,100. In 2023, AFE received 86 applications from colleges and universities all over the nation. Congratulations to the Scholarship Class of 2023! The Endowment also gives a special thank you to the 52 industry members who reviewed and scored the applications. …
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