AFE Spotlight at Proflora 2023: Two Informative Presentations and an Award of Recognition

Proflora, Colombia’s premier horticultural trade show, marked a significant milestone as it celebrated its 30th anniversary this year. After a four-year hiatus due to COVID-19, the event returned in-person with a bang, drawing over 300 exhibitors from 18 different countries.

The American Floral Endowment Becomes Newest Member of the Floriculture Sustainability Initiative

The American Floral Endowment (AFE) has become the newest Associate Member of the Floriculture Sustainability Initiative (FSI). This partnership unites AFE, a prominent US-based floriculture funding nonprofit, with FSI, an esteemed international nonprofit with a focus on sustainability. 

Celebrating AFE’s Many Friends of FloralRecognizing the Endowment’s Milestones, New Initiatives,and Dedicated Donors

The Endowment hosted its annual event & reception during the SAF Annual Convention in Phoenix, AZ on September 7, 2023. The evening was a celebration of the floral industry as a whole – recognizing supporters across all segments as well as announcing two new named funds, a new scholarship, the first-ever AFE Ambassador Awards, and more.

American Floral Endowment Appoints New Trustees & Officers

September 25, 2023 American Floral Endowment

The American Floral Endowment (AFE) depends on industry leadership, insights, and expertise to support research and programs that best serve all of floriculture. This September, AFE appointed three new Trustees to join the diverse group with representation across segments.

Two Industry Leaders Recognized with AFE’s New Ambassador Award

September 15, 2023 American Floral Endowment

The American Floral Endowment (AFE) is excited to announce the recipients of the inaugural AFE Ambassador Awards! The AFE Ambassador Award recognizes an individual, organization, or institution in the floral community for their exceptional leadership, advocacy, and devoted service to the Endowment’s mission.