2024 National Floriculture Forum: A Gathering of Floriculture Experts and Educators

November 10, 2023 American Floral Endowment

The American Floral Endowment cordially invite floriculture stakeholders from academic institutions, governmental agencies, and the floriculture/greenhouse industry to join us in Biloxi for the 2024 National Floriculture Forum (NFF) taking place from Thursday to Saturday, February 22-24, 2024.

Memorial Tribute Established Honoring Katie Kennicott

October 25, 2023 American Floral Endowment

A Memorial Tribute has been established through the American Floral Endowment (AFE) honoring Kathleen “Katie” Kennicott, who passed away on October 13, 2023, at the age of 86.

AFE Spotlight at Proflora 2023: Two Informative Presentations and an Award of Recognition

Proflora, Colombia’s premier horticultural trade show, marked a significant milestone as it celebrated its 30th anniversary this year. After a four-year hiatus due to COVID-19, the event returned in-person with a bang, drawing over 300 exhibitors from 18 different countries.

The American Floral Endowment Becomes Newest Member of the Floriculture Sustainability Initiative

The American Floral Endowment (AFE) has become the newest Associate Member of the Floriculture Sustainability Initiative (FSI). This partnership unites AFE, a prominent US-based floriculture funding nonprofit, with FSI, an esteemed international nonprofit with a focus on sustainability. 

Celebrating AFE’s Many Friends of FloralRecognizing the Endowment’s Milestones, New Initiatives,and Dedicated Donors

The Endowment hosted its annual event & reception during the SAF Annual Convention in Phoenix, AZ on September 7, 2023. The evening was a celebration of the floral industry as a whole – recognizing supporters across all segments as well as announcing two new named funds, a new scholarship, the first-ever AFE Ambassador Awards, and more.