Cultivating Excellence: Announcing the 2024 Paul Ecke, Jr. and Altman Family Scholars

Six individuals dedicated to the horticulture industry have excelled in their fields, earning them scholar status in two prestigious educational funding programs through the American Floral Endowment (AFE). 

Michelle Van Norden Named New Manager of Development & Donor Engagement at the American Floral Endowment

Michelle Van Norden brings experience securing impactful government grant funding that could provide new opportunities for AFE’s programs to expand.

Unveiling American Floral Endowment’s New Website: Tailored for You

The American Floral Endowment (AFE) is unveiling its redesigned website, featuring seamless navigation, enhanced program accessibility, and a modern, vibrant aesthetic.

American Floral Endowment Surpasses $20 Million Milestone in Support of Floriculture, Calls for Continued Industry Support

The American Floral Endowment (AFE) is proud to announce a significant milestone in its journey to support the future of floriculture: Providing over $20 million in cumulative funding for industry research and education. For over 63 years, AFE has given unwavering dedication and support to floriculture. 

AFE’s Newly Released Grow Pro 2024 Lineup

The American Floral Endowment (AFE) has released the first six months for the 2024 monthly Grow Pro Webinar Series. In these free webinars, nationally recognized researchers, hosts, and speakers offer ‘how-to’ advice based on AFE-funded and other research projects to help the industry navigate through ever-changing growing challenges.