In 2018, FMRF and AFE launched a video series called #FlowerMarketingMonday. Every Monday a new, flower-promoting video is released on social media that industry members can download, personalize and share on their own company platforms. …
In a new study currently being conducted jointly by the American Floral Endowment (AFE) and the Produce Marketing Association (PMA), funded through the Floral Marketing Research Fund (FMRF), researchers will determine which of these attributes are truly important to consumers and drive their purchase behavior. …
The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest. …
Move over Taco Tuesday! AFE made a new day of the week that started its own viral buzz. Better yet, this day is especially for the floral industry. Introducing… #FlowerMarketingMonday! …
The National Floriculture Forum (NFF) will meet from February 16-17, 2019, in Chicago, Illinois. The NFF continues an annual tradition dating back to the early 1990s, with an educational meeting for industry leaders, university faculty, graduate students and government scientists from academic institutions, governmental agencies and the greenhouse industry. …
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