American Floral Endowment is now accepting applications for Educational Grants for 2019

Educational grants help fund programs that are wide-reaching educational endeavors that solve industry needs and challenges and focus on attracting young people to the industry.

#FlowerMarketingMonday Series Continues With Brand New Videos Kicking Off The New Year

February 5, 2019 American Floral Endowment

In 2018, FMRF and AFE launched a video series called #FlowerMarketingMonday. Every Monday a new, flower-promoting video is released on social media that industry members can download, personalize and share on their own company platforms.

New Study Identifies Consumer Preferences in Floral Design

January 29, 2019 American Floral Endowment

In a new study currently being conducted jointly by the American Floral Endowment (AFE) and the Produce Marketing Association (PMA), funded through the Floral Marketing Research Fund (FMRF), researchers will determine which of these attributes are truly important to consumers and drive their purchase behavior.

2nd Annual #FlowerLoveVideoContest Winners Announced

January 28, 2019 American Floral Endowment

The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest.

Want to Learn the Best Ways to use AFE’s #FlowerMarketingMonday Videos?

January 7, 2019 American Floral Endowment

Move over Taco Tuesday! AFE made a new day of the week that started its own viral buzz. Better yet, this day is especially for the floral industry. Introducing… #FlowerMarketingMonday!