American Floral Endowment

AFE: COVID-19 FAQs and Safety Guidelines for the Floral Industry

June 17, 2020 American Floral Endowment

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety of family, friends, and employees. All segments have been required to adjust to local and state mandates. And, without a doubt, this virus has impacted every aspect of our daily lives. …

AFE Announces Recipient of Inaugural Paul Thomas Floriculture Intern of the Year

June 12, 2020 American Floral Endowment

The award, sponsored by the Vic & Margaret Ball Internship Fund, is intended to promote awareness of all the student programs administered by AFE. It honors the late Dr. Paul Thomas, retired University of Georgia professor, and AFE Ambassador, a tireless and effective supporter of these programs. …

AFE: Three Flower Promoting Events this Week

May 4, 2020 American Floral Endowment

The American Floral Endowment provides free ready-to-use graphics to use the entire week leading up to Mother’s Day. …

Giving Tuesday Campaign Encourages Giving Flowers

April 20, 2020 American Floral Endowment

The American Floral Endowment announced a new online marketing campaign “Give Flowers on Giving Tuesday” – a global day of giving scheduled for May 5th. …

American Floral Endowment: #InThisTogether

April 7, 2020 American Floral Endowment

With the increase in shutdowns and stay at home orders, university research has slowed, and our work with placing interns is not possible. Safety is of the utmost importance. But we want you to know that while we aren’t sending daily or even weekly emails, our Board and staff are behind the scenes working to make sure AFE continues the industry’s essential programs. …