$ 1M Awarded in Scholarships Through the Vic and Margaret Ball Intern Program
Building the Bridge – The Vic and Margaret Ball Intern Scholarship Program celebrates a milestone. …
American Floral Endowment
The American Floral Endowment Transforms Their Annual Fundraising Dinner into a Virtual Mask-erade Event
Calling all artisans, creatives, and floral designers! In light of the COVID-19 Pandemic, the American Floral Endowment has transformed their Annual Fundraising Dinner into a Virtual Mask-erade. All sectors of the floriculture industry are invited to attend including retail, wholesale, affiliate, and suppliers of fresh-cuts, potted plants, hard goods, care products, tools, accessories, and more! …
“Hugs & Smiles Bouquet” Consumer Promotion Campaign is a Floral Industry Collaboration
The “Hugs & Smiles Bouquet” consumer promotion campaign was activated on July 27, 2020. The Great Lakes Floral Association (GLFA), the Association of Flower Importers of Florida (AFIF), American Floral Endowment (AFE) Floral Marketing Research Fund, CalFlowers, and Asocolflores have come together as the Floral Marketing Supporters to fund and support the “Hugs & Smiles Bouquet” consumer marketing campaign. …
Great Lakes Floral Association Kicks Off “Hugs & Smiles Bouquet” Consumer Promotion Campaign
The Great Lakes Floral Association has partnered with the Michigan Association of Broadcasters (MAB) and developed a radio and television promotion designed to get consumers to buy more flowers. …
Determining Consumer Preferences for Floral Designs Elements
This project, co-funded by the Floral Marketing Research Fund and PMA, seeks to answer this overarching question and thereby enhance the likelihood of floral purchases in the future. …