Ken and Jean Royer Family Fund Provides Travel Grantsfor Retail Florists

The Ken and Jean Royer Family Fund supports continued education for retail florists and promotes attendance and participation at in-person conferences and events.

Research Proposal Applications Now Open for 2025-2026 Funding

Funding innovative research is a critical pillar of AFE’s mission to be the trusted source and catalyst for floriculture advancement. New research proposals should support forward-thinking exploration of cost and labor savings, pest and disease management, sustainability, and other solutions to promote not just healthier, longer-lasting flowers and plants, but a healthy and robust floriculture industry as well.

The American Floral Endowment’s 2024 Fundraising Campaign R.I.S.E. to Support!

R.I.S.E. up to support the floral industry! In an effort to continue to increase support for important research, education, and other floriculture programs to advance our industry, the American Floral Endowment (AFE) has launched its annual fundraising campaign running from May 15th through June 28th with a goal of $100,000 in industry support. 

Cultivating Excellence: Announcing the 2024 Paul Ecke, Jr. and Altman Family Scholars

Six individuals dedicated to the horticulture industry have excelled in their fields, earning them scholar status in two prestigious educational funding programs through the American Floral Endowment (AFE). 

Michelle Van Norden Named New Manager of Development & Donor Engagement at the American Floral Endowment

Michelle Van Norden brings experience securing impactful government grant funding that could provide new opportunities for AFE’s programs to expand.