Bringing Floral Fragrance to New Heights
In a recent breakthrough, researchers identified a gene from Caladium that can be used to enhance floral fragrance in other species. …
American Floral Endowment (AFE)
2024-25 Grants Empowering Floral Industry Education
The funding will support these organizations as they conduct educational conferences, offer online and in-person training and certification programs, and expand awareness for the floral industry. …
Augusto Solano of Asocolflores Recognized with AFE’s 2024 Ambassador Award
The Ambassador Award recognizes an individual, organization, or institution in the floral community for their exceptional leadership, advocacy, and devoted service to AFE’s mission. By acting as an ambassador and champion of the Endowment, the recipient reinforces the Endowment’s advancements in floriculture research, education, and innovation. AFE’s Board of Trustees chooses the award recipient each year through a nomination process. …
Matching Gift Provides Travel Grants for Retail Florists
This donation comes from Greg and Amy Royer and matches the planned estate gift from Ken and Jean Royer, who initially established the new fund. …
New Fund Established Honoring Floral-Industry Trailblazer Kathleen “Katie” Kennicott
The American Floral Endowment (AFE) has a long history of honoring industry champions through memorial tributes. These tributes allow friends and family to contribute to AFE to forever honor and recognize, in a lasting way, the successes, achievements, and legacy of our fallen friends and family. …
