Sustainabloom Forges Path to Greener Future

March 4, 2025 Sustainabloom

Additional resources and news have been added to the guide pages throughout the year. Industry Spotlight articles have also been released, highlighting how different industry businesses are implementing sustainability. 

Bringing Floral Fragrance to New Heights

In a recent breakthrough, researchers identified a gene from Caladium that can be used to enhance floral fragrance in other species.

2024-25 Grants Empowering Floral Industry Education

The funding will support these organizations as they conduct educational conferences, offer online and in-person training and certification programs, and expand awareness for the floral industry. 

Augusto Solano of Asocolflores Recognized with AFE’s 2024 Ambassador Award

The Ambassador Award recognizes an individual, organization, or institution in the floral community for their exceptional leadership, advocacy, and devoted service to AFE’s mission. By acting as an ambassador and champion of the Endowment, the recipient reinforces the Endowment’s advancements in floriculture research, education, and innovation. AFE’s Board of Trustees chooses the award recipient each year through a nomination process. 

Matching Gift Provides Travel Grants for Retail Florists

This donation comes from Greg and Amy Royer and matches the planned estate gift from Ken and Jean Royer, who initially established the new fund.