Bar-S consumers’ affinity for football, paired with the former pro athlete’s iconic long blonde hair, made Clay Matthews the perfect celebrity partner for the campaign. Research showed that the fairytale theme would resonate with our target audience and their children, thus reinforcing the brand’s commitment to family-friendly values and accessible, delicious products. …
The new spots feature a new farmer-inspired character, “Johnny.” “Johnny” acts as the straight-shooter cousin of the two beloved farmers featured in Ocean Spray ads from 2008 to 2018; the new character aims to embody the brand’s New England roots and the grit of the farmer-owners who serve as the core of the brand. Within the creative, Johnny encourages viewers to Just Add Cran—because when you do, good things happen. …
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