Companies like Impossible Foods and Beyond Meat that are making vegetable-based meat substitutes have captured the imagination and wallets of consumers, but so far, there’s been no real corollary for the seafood industry.
Now, a startup coming from Y Combinator’s summer cohort, Kuleana, is hoping it can swim in those waters.
While new businesses like Wild Type, Finless Foods and Shiok Meats are all developing cell-based alternatives to using live tuna, salmon and shrimp, and Good Catch and Ocean Hugger are proposing their own tuna replacements, Kuleana hopes to differentiate itself by replicating sushi-grade raw tuna.
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