MCKINLEYVILLE, Calif.– Wild Planet Foods is planning an ocean of in-store sampling, a food bank drive and other events during May and June to celebrate World Tuna Day on May 2nd and World Oceans Day on June 8th. Supported by resources such as Monterey Bay Aquarium’s Seafood Watch® Program, Wild Planet’s fishing practices set the standard for seafood sustainability with its three-pronged approach: promotion of species population; preservation of marine habitat; and avoidance of unnecessary bycatch when fishing.
In addition to Facebook contests and giveaways to support the two themed days, Wild Planet will host a number of in-store samplings at participating retailers nationwide. Wild Planet demo coordinators will help educate consumers about the importance of choosing truly sustainably sourced seafood based on the recommendations of the MBA Seafood Watch® Program, Blue Ocean Institute and Greenpeace online resources. The company will also provide literature and signage about sustainable seafood to retailers, encouraging them to pursue sampling events with their own staff as well.
Rodale “Tuna Turn-In” Food Bank Drive
Rodale, publishers of some of the best-known health and wellness lifestyle magazines including OrganicGardening, Men’s Health, Prevention, and Women’s Health, are joining forces with Wild Planet to help supply a local food bank with a much-needed source of quality protein: tuna. Taking place on World Tuna Day (May 2nd) at the corporate campus in Emmaus, PA, all Rodale employees who donate a can of conventional branded tuna during a specially planned visit from a local food bank, will receive a can of 100% sustainably sourced Wild Planet tuna. Wild Planet team members, as well as food bank representatives, will be on hand to receive the donations and Wild Planet will be matching the number of cans donated with the same quantity of Wild Planet product.
“World Tuna Day and World Oceans Day are great reasons for us to share our appreciation of tuna and assist in educating consumers about tuna harvest practices. It is critical to shine a light upon the difference between responsible harvest practices and those like FAD and long-lining, which are destructive to healthy tuna populations and disrupt ecosystem stability,” shared Wild Planet founder Bill Carvalho. “We appreciate the sustainability efforts of the PNA Ministers, creators of World Tuna Day, as well as those of The Ocean Project and The World Ocean Network who are behind World Ocean Day. The hope of Wild Planet is that consumers will shift patronage to brands promoting products harvested by troll and pole catch methods and also those that renounce the use of FAD (Fish Aggregating Devices) fishing. A global shift away from FAD and long-line tuna harvest techniques would result in an abundant resurgence of all tuna stocks and greatly benefit the people of the PNA.”
Source: Wild Planet Foods
