MIAMI — Verlasso®, the world’s first provider of harmoniously raised fish, expanded its market presence and offering through a new partnership with Acme Smoked Fish Corporation, a Brooklyn, N.Y.-based producer and distributor of smoked fish. For the first time ever, Verlasso Smoked Salmon will be available in November for pick up nationally in a variety of sizes under Acme’s premium, all-natural Blue Hill Bay® Smoked Seafood brand. This is a great addition to the fresh Verlasso® salmon already available for retailers and restaurants through regional distributor partners and direct-to-retail partnerships across the United States.
“We’re proud to offer this new value-added option in sustainable smoked salmon to our retailers and food service industry partners who are interested in premium selections that take environmental impact into consideration,” said Gabriel Viteri, vice president of strategy and business development for Acme Smoked Fish Corporation. “The Verlasso salmon is naturally cured and smoked with Blue Hill Bay’s time-tested techniques to offer a premium, all-natural smoked salmon that is certain to delight the toughest critics.”
Verlasso and Acme have collaborated to create distinct smoked salmon options for grocery stores, delis, gourmet and specialty stores, and select catalog and online gourmet retailers. The smoked Verlasso will come in two sizes: a 3-ounce ready-to-eat package that is perfect for the home cook and a bulk package that will range from 2 to 3 pounds, perfect for delis and prepared foods sections of grocery stores, caterers, restaurants and other providers in the food service industry.
Since coming to market in 2011, Verlasso has transformed the aquaculture industry through its innovative farming methods and harmoniously raised salmon intended for retailers, distributors and consumers who care about high-quality, healthy food from a producer they can trust.
Verlasso’s Harmoniously Raised difference protects ocean biodiversity and creates a better environment for the fish to grow. This thoughtful approach results in a beautiful fish that tastes great with a shimmery quality, full fins and bright eyes. A critical aspect of the Verlasso approach is a unique and much-needed innovative solution to the current depletion of our world’s fisheries. Verlasso lowers the “fish in, fish out” ratio of the salmon’s diet – the pounds of wild caught feeder fish needed to produce one pound of salmon – from the industry standard of 4:1 for fish oil and fish meal to 1:1 without compromising healthy levels of omega-3s in the salmon’s diet.
“This partnership will extend our brand beyond fresh Verlasso whole fish and fillets, providing smoked Verlasso salmon for the first time to consumers who care about healthy, sustainably raised salmon that is also delicious and ready-to-eat,” said Alfonso Márquez de la Plata, CEO for AquaChile. “Acme Smoked Fish Corporation is one of the most widely respected and recognized smoke houses dedicated to working with premium producers, and we’re proud to partner with them to offer Verlasso Smoked Salmon under the Blue Hill Bay brand to retailers and the food service industry.”
For more information about Verlasso harmoniously raised salmon, for sales inquiries and to find additional locations where Verlasso can be purchased, visit www.verlasso.com. Or, join the conversation on the Verlasso blog: http://www.verlasso.com/conversation/all, on Facebook, or follow us on Twitter @VerlassoSalmon.
About Verlasso
Verlasso® is committed to continuous improvement in its aquaculture practices, working in concert with some of the world’s leading thinkers to sustain people, fish and the planet. Verlasso’s harmoniously raised salmon was recognized by Seafood International magazine as a “Best New Food of 2011”, and as a “Top Food Trend of 2012” by Specialty Food magazine.
Verlasso is a brand and trademark of AquaChile. AquaChile and DuPont formed a collaboration that will blend the collective innovation and aquaculture expertise of the companies to identify how to raise fish sustainably to provide nutritious protein for a growing population.
About Acme Smoked Fish Corporation
The Acme Smoked Fish Corporation began in the early 1900’s and continues to be family owned and operated. The company is recognized for its vast and premium assortment of smoked seafood and herring varieties in the US retail and foodservice markets. Based in Brooklyn, New York, the company and its widely recognized family of brands are committed to providing superior quality products. The company’s Blue Hill Bay brand is known for its delicious all-natural and preservative-free seafood products. Ruby Bay® is renowned for its innovative variety of smoked seafood products. Acme-branded products have become synonymous with tradition and quality. Acme Smoked Fish brands are widely distributed throughout the United States via leading supermarkets, delis, gourmet and specialty stores, warehouse clubs, and anonymously served in the finest appetizing stores and restaurants. Visit www.acmesmokedfish.com for more information.
Source: Verlasso
