Four of five Americans are more likely to buy seafood with the Alaska label and three of five name the state's salmon as their top choice at the market.
Nearly half, 49 percent, of those surveyed by the Alaska Seafood Marketing Institute report they are eating more fresh seafood at home than in the past two years and 85 percent are eating as much or more frozen seafood at home.
ASMI unveiled its latest consumer research, a three-month effort concluded in December, during ComFish 2010 in Kodiak April 15.
The surveys, answered by 800 people in the New England, mid-Atlantic, north central and Pacific regions of the U.S., revealed a nearly universally positive impression of Alaska seafood.
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