ST. SIMONS ISLAND, Ga. – The first day of summer is right around the corner and, with families everywhere seeking to enjoy a more-balanced lifestyle, especially at the dinner table, SeaPak is sharing solutions for making this season the easiest yet when it comes to finding that perfect middle ground.
“We’re encouraging seafood lovers to take a page from our book and spend their summer in a guilt-free, flavorful state of mind,” says Megan Grinstead, Director of Marketing, SeaPak Shrimp & Seafood Co., the No. 1 shrimp brand in frozen specialty seafood. “Whether they’re just a bike ride away from the sea or dreaming of sun and sand from afar, it’s easy for families to make mealtime moments a little more coastal with SeaPak.”
The following is a roundup of promotional plans and product developments from SeaPak that are coming together to deliver a perfectly balanced summertime for 2016.
All-New Lighthouse Selections Products
Providing the perfect harmony between hearty and healthy, SeaPak’s new Lighthouse Selections products, made with certified-sustainable, farm-raised shrimp and wild caught salmon, are now available at selected retailers across the country. The gluten- and preservative-free Lighthouse Selections lineup includes Creamy Garlic Shrimp, Shrimp & Veggie Grillers, Marinated Shrimp and Salmon Burgers, which all feature lean protein, fresh flavor and are ready for the grill.
Ad-Free Pandora Listening on “SeaPak Summer Jams”
Speaking of harmony, SeaPak is infusing this summer season with a catchy coastal tempo by bringing the rhythm and sounds of the coast to kitchens everywhere, through the brand’s very own Pandora radio station. The station – “SeaPak Summer Jams” – is filled with a mixture of summertime hits and coastal classics to make every day feel like a day at the beach. And users who visit “SeaPak Summer Jams” from now through August 31 will experience ad-free listening on the station all season long, courtesy of SeaPak.
Summer Savings and Easy Recipes for Consumers
Throughout the summer, SeaPak is also sharing several savings offers to further help families embrace better-for-you living – as well as easy, recipe ideas and online engagement opportunities – via its Coastal Catch e-newsletter, Facebook page and website.
Driving Retailer Traffic
Additionally, the brand will be supporting its Lighthouse Selections line and broader product portfolio with retailer-specific activities – including product coupon distribution, targeted blogger partnerships and in-store displays and branded materials – throughout the season. “Our summer retailer promotions, both in-store and direct-to-consumer, are designed to drive traffic to the frozen seafood aisle and increase consumer purchase of frozen seafood,” Grinstead explains.
For more ideas on making every summer moment a little more coastal, visit SeaPak.com or SeaPak’s Facebook, Pinterest and Instagram pages.
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About SeaPak
SeaPak has been using coastal secrets and recipes to make great-tasting shrimp and seafood for more than 65 years. The company is committed to making life for consumers “more coastal,” through outstanding, quality seafood products that are so authentic, they take you to the coast.
The trusted name for delicious seafood products since 1948, SeaPak today produces America’s No. 1-selling retail frozen shrimp brand within the specialty seafood category.
SeaPak is highly regarded within the seafood industry for its adherence to the utmost in quality standards and for its commitment to resource management and sustainability. Learn more about the brand and its commitment to sustainability here.
About Rich Products Corporation and the Consumer Brands Division
Rich Products Corporation is a global food company defined by innovation and renowned for imagining what’s possible. With more than 4,000 delicious products found in kitchens and bakeries around the world, Rich’s continues to expand within the global marketplace across six continents. As a leading, worldwide supplier to the foodservice, in-store bakery and deli, and retail marketplaces, Rich’s is regarded throughout the industry for its food ingenuity and for its commitment to customer solutions that raise the standards for delicious and unique tastes, quality and convenience.
Its strong global presence in more than 100 countries is characterized by a variety of innovative products that satisfy unique local preferences and are specifically customized for each region. Rich's annual sales now exceed $3.5 billion and the privately held, family-owned company employs more than 10,000 associates around the world.
Additional company information can be found online (richs.com), on Facebook (Rich Products), on LinkedIn (Rich Products Corporation) and via Twitter (@RichProducts).
Rich Products Corporation’s Consumer Brands Division, located on St. Simons Island, Georgia, is responsible for the successful portfolio of Rich’s products sold to consumers at retail grocery and club stores nationwide. In addition to SeaPak, other brands managed by the Consumer Brands Division include Farm Rich, one of the nation’s leading names in frozen snacks and appetizers, and Our Specialty, which features an innovative lineup of sweet and savory baked goods.
Source: Rich Products Corporation