NEW BEDFORD — A marketing study at the University of Massachusetts Dartmouth has found that consumers are open-minded about trying new types of fish to allow recovery of fish stocks and prevent the disruption of fishing community economies.
The study by the Center for Marketing Research was funded by the Environmental Defense Fund. It found that when most consumers have what they think are reliable suggestions for alternative fish to buy, most say they will purchase it.
The study sought to understand what is important to purchasers of fish, such as type, sustainability, availability and price.
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