ST. SIMONS ISLAND, Ga. – SeaPak Shrimp & Seafood Co., the No. 1 shrimp brand within the frozen specialty seafood category, is rolling into 2013 with an exciting and convenient new product addition, a refreshed website, a new digital feature page, and its first Pinterest contest all geared toward bolstering brand growth during Lent.
“As a peak season for seafood consumption, Lent is the perfect time for SeaPak to reach out to consumers,” saidDaryl Miller, director of marketing, SeaPak Shrimp & Seafood Co. “The activities we’ve planned for Lent add valuable exposure for the brand and should make SeaPak more relevant to consumers in-store and online.”
New Shrimp Spring Rolls
Consistently a restaurant and take-out menu favorite, spring rolls have been added to SeaPak’s lineup of tasty, easy-to-prepare specialty seafood products. New SeaPak Shrimp Spring Rolls are handmade with tender shrimp and crispy vegetables tucked inside delicate, crunchy wrappers. Like all SeaPak products, Shrimp Spring Rolls are quick and simple to heat-and-eat, baking to golden perfection in less than 15 minutes. Sweet Thai Chili Dipping Sauce is included in each package, making the item perfect as a simple meal or an appetizer. Best of all, it can be enjoyed guilt-free, because one serving of three shrimp spring rolls contains only 170 calories and 9 grams of fat.
“This introduction fills a consumer desire for delicious shrimp spring rolls that are full of coastal flavor and can be prepared and enjoyed at home,” explained Miller. “The popularity of spring rolls and the great SeaPak taste this product delivers should make it a hit with shoppers.”
The product already has made a dramatic splash, receiving praise from two major national publications –Every Day with Rachael Rayand Good Housekeeping – that applauded its flavor, ease of preparation, and superiority as an appetizing alternative to take-out look-alikes.
SeaPak Shrimp Spring Rolls are now available nationwide for a suggested retail price of $9.99 for a 20-ounce package containing 16 spring rolls. Delicious recipes and a product locator can be found on SeaPak's website.
Website Transformation
Just in time for Lent, SeaPak is making improvements to the website that brings the “Taste of the Coast” to life. “SeaPak isn’t only about delicious seafood, it’s also about sharing a coastal lifestyle,” Miller pointed out. “The improvements to our website bring the consumer more of the authentic elements of coastal living that are embodied in the SeaPak brand.”
Changes to SeaPak.com begin appearing Jan. 28 and include a refreshed home page, enhanced product information, enriched social media features, “pinability” of images,
a new online column,The Coastal Dish (see below) and dedicated mobile access. Its intuitive nature makes the transformed site a breeze to navigate for helpful information, whether a tasty recipe or product facts.
The Coastal Dish
The Jan. 28 website relaunch will include the first monthly installment ofThe Coastal Dish, a digital feature page sharing delicious food and coastal lifestyle tips through behind-the-scenes conversations with people who love to dish. Throughout the year, The Coastal Dish also will acquaint consumers with some of the people behind the SeaPak brand, giving online visitors the chance to periodically hear from those who help make life interesting and SeaPak delicious.
“The Coastal Dish will connect with consumers on a personal level, through its engaging, conversational tone, creative ideas and fresh, easy-to-follow advice for coastal-inspired dining and living,” Miller said.
Pinterest Contest
On Feb. 20, SeaPak will begin inviting consumers to participate in the brand’s inaugural Pinterest contest, “Dream Dinner Party.”
The game works like this: SeaPak will create a contest board depicting a variety of images that represent an ideal evening get-together. Consumers participate in the contest by repinning their 5 favorite images from SeaPak’s Dream Dinner Party pinboard. Winners will be selected at random on March 25. One first-prize winner will receive enough SeaPak product to host a party for 10 guests and a $400 Amazon gift card for purchasing additional party supplies. The second- and third-prize winners will receive a $200 and a $100 Amazon gift card, respectively.
For more information about SeaPak, visit www.SeaPak.com.
About SeaPak
SeaPak Shrimp & Seafood Co., owned by Rich Products Corporation, has been using coastal secrets and recipes to make great-tasting shrimp and seafood for more than 60 years. From mouthwatering Jumbo Butterfly Shrimp and Popcorn Shrimp to delicious Salmon Burgers and Shrimp Scampi, SeaPak brings the “Taste of the Coast” to tables across the country.
SeaPak produces America’s No. 1-selling retail frozen shrimp brand within the specialty seafood category. It is highly regarded within the seafood industry for its adherence to the utmost quality standards and for its commitment to resource management and sustainability. Learn more about the brand and its commitment to sustainability here.
Located on St. Simons Island, Ga., the Consumer Brands Division of Rich Products is responsible for the successful portfolio of Rich products sold to consumers at retail grocery and club stores nationwide. In addition to SeaPak, other brands managed by the Consumer Brands Division include Farm Rich snacks and appetizers that help mom “Keep ‘em happy”; Casa Di Bertacchi, makers of authentic Italian meatballs; French Meadow Bakery, the longest continuously running certified organic bakery in the U.S.; hand-pulled, hickory-smoked Byron’s BBQ; and Jon Donaire decadent desserts.
Source: SeaPak Shrimp & Seafood Co.