Sales of "alternative" species of fish and seafood have soared after being championed in Channel 4's newFish Fightcampaign, the UK's leading supermarkets reported today.
Consumers are favouring coley, dab, mussels, squid and sardines over the staple salmon, cod and tuna following the programmes last week, which highlighted the wasteful use of "discard" in fishing practices while encouraging shoppers to take the pressure off popular fish stocks by being more adventurous in what they eat.
The cook and Guardian writer Hugh Fearnley-Whittingstall, credited with boosting demand for higher-welfare chicken three years ago, has taken the lead in the new campaign.Programmes from fellow chef Jamie Oliver have shown consumers new ways of cooking less popular species such as mussels, squid and trout.
Sainsbury's said sales of "bycatch" from its fresh fish counter had been "promising" overall, while sales of pollack had leapt by 167% week on week. It said customers had responded well to the fish featured in Jamie Oliver's programmes with sales of British and MSC-certified mackerel up 60% and mussels up 16%.
To read the rest of the story, please go to: The Guardian (London).
