CORAL GABLES, Fla.– In line with a growing retail and consumer demand for healthier foods with cleaner labels, Pescanova USA is introducing its first “All Natural” shrimp product line, with no additives or preservatives, to the marketplace.
“Leveraging our unique position as a vertically integrated group with control over our own production facilities, including hatchery, farms, processing and distribution, enables us to assure our customers full traceability in a product line that is truly ‘all natural’,” says Jose Abbad, President & Chief Marketing Officer , Pescanova USA. Abbad adds that while most companies procure seafood from 3rd party sources and suppliers, Pescanova USA’s shrimp is harvested and packed to specification directly from their own farms and processing facilities. “Customers are truly getting partnered directly with the source.”
Pescanova USA, has been moving towards sustainable, green, clean-labels and “less additives” product lines for a long time now, notes Victor Garrido, Director of Quality Assurance and Regulatory Affairs, Pescanova USA. “While no additives/no preservatives seafood is still a niche market, the company is fully vested in the concept. We pride ourselves in being innovative and being able to guarantee full traceability and control,” says Abbad.
Pescanova USA expects to officially release its “All Natural” Shrimp line at the Boston Seafood Show, in March. It will be widely available at retail outlets by summer 2012.
About Pescanova USA
Pescanova USA, a leader in the importing and distribution of seafood products into North America, is committed to providing the highest quality wild caught and aquaculture seafood products while ensuring social and environmental responsibility, food safety and traceability.
Pescanova USA, named one of the top 50 seafood commerce companies in the Americas by Interfish.com, is committed to advancing environmentally and socially responsible seafood practices.
Source: Pescanova USA
