Nova Scotia's decision to create its own seafood brand is getting mixed reviews, with praise from some exporters and concern from others it could cause confusion in the marketplace.
Fisheries and Aquaculture Minister Keith Colwell unveiled the $150,000 branding effort Thursday at the Halifax airport cargo hangar where tonnes of live lobster are flown to Europe, Asia and the Middle East.
"We realized sometime ago we have to have a unique brand for Nova Scotia," Colwell said.
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