Los Angeles, CA, July 28, 2010 – Norwegian trends are taking over the seafood market by storm. Top chefs from all over the world are now importing Norwegian seafood due to its excellence in quality and flavor. A foursome of Norwegian chefs, who call themselves The Flying Culinary Circus, remain loyal to their roots by using only Norwegian-imported seafood to create their culinary masterpieces. This positive trend for Norwegian seafood is verified by the Norwegian Seafood Council’s Borge Gronbech, who established that fresh whole salmon and salmon filets are at the highest demand right now. In fact, the export value of Norwegian seafood has increased an abundant amount just in the past year.
So what makes Norwegian seafood the best in the world? Trond Svendgard, one of the fabled chefs in The Flying Culinary Circus, says that it is because “Norway has the coldest, clearest water in the world.” Norway’s fresh ocean currents and cold waters create the perfect conditions for harvesting seafood. With fishing in its culture for the past 6,000 years, Trond believes that “[Norwegians] have learned how to take care of the coast and level of seafood.” The ideal settings paired with a culture that honors high-quality seafood, it is no wonder that Norwegian Seafood is in such high demand.
“Norway has a unique position with nearness to the resources, and relatively short distance to the markets,” says Gronbech of the Norwegian Seafood Council. There are over 150 countries around the world that import Norwegian Seafood. Gronbech guarantees a high level of confidence in their product, “we stay constantly and vigilantly focused on quality and food safety.” For all European countries, seafood is exported by boats and trucks. For exports to USA, Asia, and Middle East, seafood is shipped by airplanes.
In popular demand amongst top chefs is the Norwegian Salmon. Rich in omega-3 and quality proteins, this time-honored fish is the perfect ingredient for a light snack or a gourmet meal. Norwegian Salmon is growing fast in popularity in the sushi segment because “of its taste, freshness and availability all year round,” says Borge Gronbech.
Top chefs are not the only ones who ask to have Norwegian Seafood flown in. According to Svendgard – Sarah Ferguson, Sheiks in Dubai, Royals in Malaysia, and Jo-Ann Strauss are among some of the celebrities who have the taste for high-quality seafood. The Flying Culinary Circus, have ordered and cooked Norwegian Seafood at the NRJ Music Awards, AHA Last World Tour, and at a private dinner for Guns and Roses.
Source: The Flying Culinary Circus
