No Comp-roe-mise: Asian Alt-Seafood Leader Swims Into Gen Z TikTok Trend with Cultivated Caviar
February 7, 2025 | 1 min to read
Singapore-based cellular agriculture pioneer Umami Bioworks has launched a new product, cultivated caviar, aimed at high-end restaurants, retailers, and consumers. This hybrid caviar alternative, crafted from cultured sturgeon cells and plant-based ingredients, targets Gen Z and millennials, who are driving global caviar demand while prioritizing sustainability and ethical sourcing. The startup is emerging as a prominent player in the cultivated seafood space.
Singapore-based cellular agriculture pioneer Umami Bioworks has introduced its latest product, cultivated caviar, for high-end restaurants, retailers and consumers.
Joining the cultivated meat companies targeting premium markets, Umami Bioworks has a hybrid caviar alternative, made from a blend of cultured sturgeon cells and plant-based ingredients.
The Singaporean startup – one of the most well-known players in the cultivated seafood pace – is targeting Gen Z and millennials with its latest offering, who are driving the global demand for caviar, but at the same time also prioritise sustainability and ethical sourcing.
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