McLEAN, Va. – In conjunction with American Heart Month, The National Fisheries Institute’s Salmon Council created an online initiative to showcase the heart-healthy benefits of salmon. By partnering with two prominent online influencers – The Recipe Critic and Natasha’s Kitchen – the Council aimed to reinforce its long-standing positioning of salmon as a nutritious and delicious option for the health of your heart and your overall well-being.
Throughout the campaign, The Salmon Council advocated heart health by educating consumers on the importance of incorporating seafood, such as salmon, into their diets. Additionally, The Council further positioned salmon as an easy-to-prepare protein that can easily, and quickly, be prepared for lunch or dinner no matter if you’re a seasoned chef or novice cook. These messages received a further boost through the Council’s collaboration with the pair of key influencers, who on their blogs shared mouthwatering recipes that demonstrate salmon’s versatility and ease of preparation.
The recipe lineup featured the following:
- Sheet-Pan Thai-Glazed Salmon with Vegetables, by The Recipe Critic
- One-Pan Salmon and Asparagus with Garlic Herb Butter, by Natasha’s Kitchen
“Doctors and nutritionists point to salmon as a heart-healthy food,” said Judy Dashiell, Senior Vice President with NFI. “During American Heart Month, The Salmon Council amplified this message by partnering with influential bloggers. Stay tuned for exciting programs The Council is implementing this year to spotlight the importance of eating salmon, whether cooking at home or dining out at restaurants.”
Exposure for this custom content, which was pushed out on the influencers’ blogs and amplified across social channels run by The Salmon Council and its two food partners, has surpassed 750,000 impressions to date, with new shares still being recorded daily.
The Salmon Council will hold an open meeting for companies interested in membership during SENA. Contact Richard Barry (rbarry@nfi.org) at NFI for more information.
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About The Salmon Council
The Salmon Council was formed in January 2013 by The National Fisheries Institute. The Council’s mission is to promote salmon as a high-quality, healthy and delicious fish, packed with protein and dozens of nutrients to support heart and brain health. Members of The Salmon Council source wild-caught and farm-raised salmon both domestically and from around the world.
Current members include Agrosuper, BlueMar Seafoods, Bumble Bee SeaFoods, Icicle Seafoods, King & Prince Seafood Corporation, Marine Harvest USA, Morey's Seafood International, Norwegian Seafood Council, SalmonChile, Slade Gorton & Company, Trapananda Seafarms and Trident Seafood Corporation.
Current associate members include C.H. Robinson, Commodity Forwarders Inc., Integra Chile S.A., Marel, Miami International Transit, and Northwest Farm Credit Services.
About The National Fisheries Institute
The National Fisheries Institute is a nonprofit organization dedicated to education about seafood safety, sustainability and nutrition. From seagoing vessels to favorite seafood restaurants, NFI’s diverse member companies bring delicious fish and shellfish to American families. NFI promotes the federal government’s Dietary Guidelines that suggest Americans include fish and shellfish in their diets at least twice per week, for longer, healthier lives.
NFI and its members are committed to sustainable management of our oceans and to being stewards of our environment, through the institute’s endorsement of the United Nations’ Principles for Responsible Fisheries. Our investment in our oceans today will provide our children and future generations the health benefits of a plentiful supply of fish and seafood tomorrow.
From responsible aquaculture, to a marketplace supporting free trade, to ensuring consumers and the media have the facts about the health benefits of fish and shellfish, NFI and its members support and promote sound public policy based on ground-truth science.
Source: National Fisheries Institute
