The painfully redundant and ineffective Greenpeace fundraising tool known as the Carting Away The Oceans report has been released and this time it has decimal points. Once a cartoonish mishmash of futile rhetoric about grocery store seafood sourcing policy, coupled with an unscientific ranking of stores, the report has been cleaned up a bit. While it doesn’t quite fit into its big boy pants yet, it does have decimal points which makes everything more official.
The report still uses a completely non-transparent system to apply random rankings to retailers and then delves into discussion about those rankings as if they have some sort of actual standing in the real world. Greenpeace crows about how, of the “top five grocery stores that lead in seafood sustainability for 2014…four have performed well enough to surpass the 7.0/10 mark and earn a green rating.” What they don’t mention is that the rating means nothing and no one cares.
Don’t misunderstand, at this point in this groundhog day-like campaign, Greenpeace doesn’t think actual consumers wait anxiously by the printer for the new report so they can pour over it with a pen, noting key points that will influence their next purchase. No, that’s not happening and Greenpeace doesn’t think that’s what’s happening unless it’s shockingly more delusional that most assume. The real audience is big money contributors and foundations who Greenpeace must impress with all of its “progress.” But instead the foundations get quasi-fiction peppered with ratings created by a secret Rube Goldberg decimal generating machine.
To read the rest of the story, please go to: National Fisheries Institute
