McLEAN, Va. – With summer in full swing, The National Fisheries Institute (NFI) Salmon Council has unleashed an online campaign titled “Fire It Up” to encourage people everywhere to get grilling with salmon this season.
Through a partnership with Fire & Flavor Grilling Co., which manufactures all-natural cooking products such as cedar planks and grilling papers, The Salmon Council and its three blogger ambassadors have set out to show how – and why – salmon can be the star of every backyard barbecue this summer.
“Summer is the season of grilling, and salmon is the perfect choice,” said Judy Dashiell, Sr. V.P. with NFI. “Salmon is flavorful, versatile and ready in minutes when prepared on the grill. Plus, with Fire & Flavor’s all-natural products, grilling is a breeze and makes dinner delicious!”
Get Grilling
The Salmon Council devised “Fire It Up” not only to celebrate a pastime enjoyed by so many, but also to encourage consumers to think outside the box this summer when preparing meals at home or ordering entrees in a restaurant.
“With this campaign, we’re injecting new inspiration into grilling,” remarked Dashiell. “Through Fire & Flavor’s unique products and the bloggers’ culinary creativity, we’re seeing some original, mouthwatering salmon recipes that should inspire other foodies and chefs all summer long.”
For the campaign, the popular food bloggers were invited to use Fire & Flavor products in creating tasty salmon recipes well-suited to the season. The trio of final recipes:
- Chipotle Rubbed Salmon with Bell Peppers in Cedar Paper, by Cooking Classy
- Grilled Triple Citrus Salmon, by The Recipe Critic
- Planked Salmon with Maple-Ancho Chile, by Reluctant Entertainer
Through a combination of blog post readership and accompanying social media engagement, the online “Fire It Up” campaign, which commenced with the official start of summer, has already registered more than 5,200,000 reader impressions.
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About The NFI Salmon Council
The NFI Salmon Council was formed in January 2013 by the National Fisheries Institute. The council’s mission is to promote salmon as a high-quality, healthy and delicious fish, packed with protein and dozens of nutrients to support heart and brain health. Members of The NFI Salmon Council source wild-caught and farm-raised salmon both domestically and from around the world.
Current members include Blumar USA, Bumble Bee Seafoods, High Liner Foods, Hofseth, Icicle Seafoods, Inland Seafood, King & Prince Seafood Corporation, Maine Aquaculture Association, Marine Harvest USA, Mazzetta Company, Morey's Seafood International, Norwegian Seafood Council, Pacific Seafood, Platina Seafood Inc., Salmon Chile, Slade Gorton, and Trident Seafood Corporation.
About the National Fisheries Institute
The National Fisheries Institute is a nonprofit organization dedicated to education about seafood safety, sustainability and nutrition. From seagoing vessels to favorite seafood restaurants, NFI’s diverse member companies bring delicious fish and shellfish to American families. NFI promotes the federal Dietary Guidelines that suggest Americans include fish and shellfish in their diets twice per week, for longer, healthier lives.
NFI and its members are committed to sustainable management of our oceans and to being stewards of our environment, through the institute’s endorsement of the United Nations’ Principles for Responsible Fisheries. Our investment in our oceans today will provide our children and future generations the health benefits of a plentiful supply of fish and seafood tomorrow.
From responsible aquaculture, to a marketplace supporting free trade, to ensuring consumers and the media have the facts about the health benefits of fish and shellfish, NFI and its members support and promote sound public policy based on ground-truth science.
About Fire & Flavor
Based in Athens, Ga., Fire & Flavor is a leading producer and marketer of innovative products and concepts for preparing fresh, flavorful food. Founded by the husband-and-wife team of Davis and Gena Knox, Fire & Flavor offers unique, easy-to-use, all-natural products for at-home cooking. Its products currently are available throughout the United States and beyond. For more information, visit fireandflavor.com.
Source: The NFI Salmon Council