ROCKPORT, Maine — The recently created Maine Lobster Marketing Collaborative has a lot on its plate trying to make sure people have lobster on theirs.
At the top of its list: hiring an executive director and kicking off a three-year promotional program with the Culinary Institute of America.
The panel, which has replaced the now-defunct Maine Lobster Promotion Council, was formed last year by state and lobster industry officials in an effort to boost worldwide demand for Maine’s signature seafood product. Chief among the objectives in forming a new lobster marketing entity was to give it more funding and to make it more responsive to Maine’s $1 billion-plus lobster industry.
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