WASHINGTON, DC – The country’s largest seafood trade association produces its 100th video blog, a channel where viewers can keep up with the latest news from the seafood community – in under a minute.
“Data continues to show that the sweet spot for video length online is less than 60 seconds,” said Lynsee Fowler, NFI’s communications manager. “And we’re able to provide snippets about the latest in seafood science, press coverage, new products and more, in just that time.”
Fowler, who oversees NFI’s social media presence, helped launch the association’s entrance into visual content when she hosted the first video blog (vlog) on AboutSeafood.com in September of 2012.
What began with a built-in webcam on Fowler’s computer has turned into a robust one-minute package complete with green-screen technology and editing software that incorporates images, b-roll, hyperlinks, music and more. “As the digital space evolves, so has NFI,” said Fowler. “Given the evolution in just 100 vlogs, we’re excited to see what the next 100 will bring.”
The video blog is aimed at anyone with an interest in the seafood community. From seafood executives, to reporters, to chefs and even marketers, NFI’s vlog is a way to stay up-to-date with the seafood community online.
The organization has posted more than 175 videos to its dynamic YouTube channel, with many hyper-targeted at specific audiences, from members of Congress to food service professionals.
Video content is a marque feature on many NFI websites including FukushimaFishFacts.com.
“Whether we’re producing a weekly vlog or an advocacy video, we understand the importance of getting our message out in a brief and engaging way,” said Fowler.
Source: National Fisheries Institute